So... yeah. I'm still really excited about They Were Here and the prospect of being able to work on it, exclusively and securely, for the next 10 months. I also still think crowdfunding is the way to go on this one.
Yet after a very difficult Friday of learning exactly how many different ways exist for me to fail (like the fact I don't have a Facebook page, I'm not active on Twitter, etc. etc.) I realized I really DO need to tweak my campaign's reward levels, stretch goals, and even the structure of work in general in order to make it possible to do at least *something* - the all-or-nothing funding model makes it hard for an "unknown" like me to hit the sweet spot of asking for too much that I fall short of the goal vs. not enough to really get the project done.
It just seems to be a little more complicated than I first thought it to be. I'd rather wait a little bit longer and implement the tweaks (and I've been brainstorming some great rewards, I think) and launch something people find worth supporting.
I was reminded several times of the awesome XKCD comic found here:
http://imgs.xkcd.com/comics/kickstarter.png
Not whingeing here, mind you. Just working within a reality that's making me delay the launch for a few more days until I'm sure it's got the best chance of success that *I* can give it.